Little by little, artificial intelligence is making its way into our business practices. However, its implementation often remains elementary. To fully exploit the potential of AI, we need to change our perspective. We need to think, work and collaborate differently,” explains Tarik Hennen, an expert in digital strategy and AI.

AI in everyday life: an under-exploited potential

Just over two years after the launch of ChatGPT, generative AI has become a working tool for many professionals. Sometimes formalized at organizational level, often informal at individual level, its adoption is progressing – faster, it seems, in large organizations than in SMEs or among self-employed professionals, where much remains to be done.

But as Tarik Hennen, founder of the Antidote agency, observes, this use is often confined to the most obvious applications: generating text in e-mails, posts, reports and other presentations; occasionally, generating images… “Applications that represent only the tip of the iceberg compared to the possibilities of AI”.

Don’t be confused, he explains: “Buying a ChatGPT or Microsoft Copilot license is not the same as deploying AI in your professional activity. To take a comparison, just because you buy a calculator doesn’t mean you become a chartered accountant.”

Towards co-intelligence: AI as a strategic partner

“AI enables a lot of other things: brainstorming, drawing up budgets, analyzing data… It can be used to write a report, but also to challenge that report, by asking the AI to examine it from the recipient’s point of view and in terms of the objectives set. Conversely, the manager can use it to evaluate the report, suggest areas for improvement and provide constructive feedback. This is the whole field of what we call “co-intelligence”: we can even turn AI into a “co-manager”, contributing to strategic thinking and improving decision-making. It’s not very difficult, but you still have to think about it.”

Whether you’re a lawyer analyzing complex case law, a consultant preparing a sales proposal, or a self-employed professional optimizing your administrative management, AI can become a real partner in thought, capable of challenging your approaches and enriching your expertise.

Three steps to successful integration

“I believe there are three stages to the successful implementation of AI,” continues our interviewee. “The first is ‘literacy’: the acquisition of basic technical principles and knowledge. Next comes performance: we’ll be using AI to improve the results of our activity, work efficiency, etc., and move from the individual dimension to a collective one. Finally, there’s a higher stage of transformation, where we’ll explore new ways of providing a service, creating a product…”“Deploying AI is an opportunity to revisit the tools and instruments you want to use, but perhaps didn’t have access to. Then, having the tool isn’t enough to create the transformation; it’s not because I use ChatGPT that I become a marketer or copywriter. You have to accept that you’re going to have to change, maybe develop other skills, but it also opens up a whole horizon of new possibilities.”Tarik Hennen shared these views in an interview linked to his “AI in practice” training course given as part of the Business and Artificial Intelligence ( EPHEC Formation Continue). The original version of this article was published on March 29, 2025 on the blog Ambitions & Perspectivespublished by EPHEC Formation Continue.

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