About us

Supporting professionals in using AI in practice

We want to make AI accessible, concrete and useful for all professionals, whatever their sector or technical level.

Practical teaching methods designed for professionals

We firmly believe that mastering artificial intelligence requires experimentation, adaptation to the business, and simplicity. Our training courses are designed to enable you to understand, test, practice, and above all integrate AI into your professional reality, whatever your starting level.

Learning by doing

Exercises, demonstrations and case studies drawn from your day-to-day work.

Content tailored to your needs

Training designed by profile or tailored to your sector and objectives.

Clarity, no jargon

No techno-speak – our mission is to make AI accessible, understandable and useful.

Our DNA

Our positioning is clear: transmit AI that is useful, understandable and activable.

Impact

Our training courses are designed to produce a real change in your practices, not to tick an "AI" box.

Business

Every piece of content, every example, every format is based on the reality of your business. No generalities.

Independence

We don't sell software or promise miracles. Our sole aim: to help you gain competence with clarity.

Clarity

AI doesn't have to be obscure. We simplify without distorting. No unnecessary jargon, no overpromising.

Concret

Each course provides tools, use cases and methods that can be applied immediately in your business context.

The team

Tarik Hennen

Expert in digital strategy and marketing

Former lawyer in European competition law (2007 – 2011) and assistant at the University of Liège (2005 – 2006)
Entrepreneur (2011 – 2017)
Digital marketing and strategy consultant (since 2017)
Advanced practitioner of AI in its businesses since 2021.

I highly recommend it.

Among the plethora of training courses available, here’s one – at last – that’s concrete, sincere, pragmatic and useful for all independents (in spirit or in practice).